Bajaj Electricals Limited (BEL), a 74 Year old trusted company with a turnover of Rs. 3099 crores, is a part of the US $ 7 billion (over Rs 38,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic business units – Engineering and Projects, Appliances, Fans, Luminaires, Lighting and Morphy Richards.
Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of about 1000 distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care centers.
Bajaj Electricals has distribution arrangements with Trilux Lenze of Germany (for Luminaires), tie up with Delta Controls of Canada (for Building Management Systems) and Securiton of Switzerland (for security systems), Morphy Richards of UK and Nardi of Italy (for Appliances), Disney of USA & Midea of China (for Fans). The company has also invested in Starlite Lighting for manufacture of energy saving lamps (CFL)